News Round Up

Go on, ask him for something this Christmas

You must have seen the posters by now: a Father Christmas outfit replaces swaddling clothes on Baby Jesus in a new advertising campaign that aims to get people to go to church this Christmas. Professionals from the world of advertising were enlisted to create the striking poster and a series of commercial radio ads, which were unveiled by the Churches Advertising Network (CAN) in London this autumn.

In a radical twist to the traditional nativity scene and Christmas carols, the new series of Christmas adverts will follow the theme: 'Ask Him for something' and offer an alternative to the usual commercial Christmas - encouraging people to tap into a spiritual dimension instead.

Martin Casson, a creative director for the campaign, said the advertisement sent out a number of messages. “It challenges people’s preconceptions of Baby Jesus in a manger. He’s not a mythical figure, unlike Santa. He is also more relevant than Santa.”

CAN, the Churches Advertising Network, is an independent and ecumenical group of Church communicators which for the past ten years has produced a series of striking and often controversial poster and radio adverts.

Last year's award winning radio campaign,' Losing the Plot', which scooped the Andrew Cross Award for best radio advert or promotion, was aimed at a youth audience and broadcast on 24 radio stations including the Galaxy network and London's Kiss 100FM in the run up to Christmas 2002.

Church groups from various Christian denominations across the country will be invited to buy airtime on their local commercial radio stations in the fortnight before Christmas, with the aim of reaching young people in their area. Sponsorship has also been received to place the advert on the Galaxy network of stations and London's Kiss FM.

For more details of the campaign, visit www.churchads.org.uk.

‘SHHHH – I’m looking for God – in the local public library’

Christian books in City of Glasgow libraries have proved so popular that more have been ordered to satisfy demand.

Local churches have donated books to their local libraries from a list compiled annually by Christian Book Promotions (CBP). On average each book is taken out nine times a year in Glasgow – above average by public library standards. The most popular titles concern the basis for Christian faith and issues relating to suffering, death and healing.

“Many of the books donated by churches through CBP were out on loan for nine months in the year,” said Gerry Torley, Supply and Acquisition Officer for City of Glasgow libraries. “Librarians have noticed increased enquiries for books of similar interest and have been buying more books from our regular suppliers to support this demand.”

Trevor Hames of Christian Book Promotions was delighted with the news.

“We are very careful to choose books that will appeal to people at very different points on their spiritual journeys,’ he said. “It seems to be a question of ‘Shhhh, I’m searching.’

Libraries provide a neutral venue where people keen to explore areas of spirituality can do so in their own time – without ‘coming out’ as a seeker. This news from Glasgow proves that the general public will choose to read quality Christian titles if they are made available to them - and this stimulates desire for more.”

Christian Book Promotions offer a brochure of carefully-selected books for use by churches throughout the north considering buying books for their local libraries.

More info: Trevor Hames 01223 300065. Email: trevor@christianbookpromotions.org.uk

Binge drinking and the Church - it is an issue

“Churches throughout the UK should take Government concerns about binge drinking seriously,” says George Ruston, Hope UK’s Director. “If churches are going to reverse the trend of losing young people, then they have to understand the competition for their time.”

A recent Government report has shown that alcohol use costs the country £20 billion each year. The study by the Prime Minister's Strategy Unit shows 17 million working days are lost to hangovers and drink-related illness each year. Up to 1.3 million children are affected by parents with drink problems, the report said. They are also more likely to have problems later in life themselves. However, the authors of the report said that even these figures may be a conservative estimate.

In the light of this report, Hope UK is calling on Christians and their churches to reassess their attitudes to alcohol. Better understanding is needed because many Christians never come face to face with the problems related to alcohol consumption. “After all,” says George Ruston, “ we can’t escape from the fact that alcohol is a mind-altering drug which cannot help us to focus on the needs of others or our relationship with God”.

“The most important aspect of this is for churches to take a positive approach,” says Hope UK. It can help with information to help Christians consider local issues relating to alcohol, tobacco and other drugs.

Details: www.hopeuk.org

Archbishop calls for fresh look at children's needs

The Archbishop of Canterbury, Dr. Rowan Williams, has made a strong plea for society to look afresh at the needs of children and young people at risk.

In a sermon preached at the recent National Festival Service of the Children's Society in Canterbury Cathedral, Dr Williams said: "we are required to face the fact that, for all our corporate sentimentality about childhood and for all our well-meant protocols about the protection of children, thousands of our children in Britain are invisible and their sufferings unnoticed."

Too often, he added, we noticed too late: "There are actions to be taken, things to put in place that may contain damage or avoid future tragedy, but the cost is already there, and if we are honest we can't help acknowledging that we have not had the right habits of attention. Thousands of children have been invisible to us."

Dr Williams, making his first major address on children's policy since becoming Archbishop of Canterbury, warned that: "The demands on statutory and voluntary resources will go on spiralling if we do not address the prior question of our attitude to children in general and children at risk in particular."

The Archbishop highlighted the importance of approaches to family life: "not only how we conduct our own, but how we share it, how we think about equipping a new generation to approach their responsibilities."

And he was sharply critical of aspects of a youth justice system "that is still astonishingly slow to treat a child as a child and to face the question of how the emotional void that so often appears in 'criminal' children is to be addressed and healed." There were "very serious" questions about a youth justice system in which "the welfare needs of children are still so often sidelined."

Dr Williams supported the idea of a Children's Commissioner in England, but argued that it would need to be matched by proper governmental co-ordination.

Dr. Williams, who is a President of the Children's Society, praised its work: "The Children's Society is committed to seeing children whole, and to enabling all of us to share this seeing.  It is in that sense simply taking its lead from Christ, who, we read, 'took a little child and had him stand among them' - had him stand where he could be seen."

He added: "What we are told to learn from children, I suspect, is not just the spontaneous joy or trust that we might first think of when told to become like little children, but also a kind of endurance and courage, even wisdom, that breaks the heart because we find it so difficult to believe that such hard things can be learned so early."

Is it Big Brother – or the Archbishop of Canterbury?

More than half the public can’t name any of the four gospels and they are more likely to know the name of the winner of Big Brother than the Archbishop of Canterbury. A recent BBC poll shows that while 60 per cent of people believe in God, less than a fifth are practising members of a religion. More than half believe in heaven and 32 per cent believe in hell.

Some 82 per cent of the public failed to name Dr Rowan Williams as Archbishop of Canterbury, according to the poll, commissioned by BBC1’s Heaven and Earth Show.

 

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